SEO, Advertising & Reputation Management

Not too long ago, SEO (Search engine optimization) & Advertising used to be the only major activities that businesses would participate actively on the Internet for promoting their brands. In recent times, Internet has become a social platform where consumers share their experiences online. This has made it important for businesses to add another activity in regards to boost their brands – Reputation Management. Improving online reputation helps infuse trust into consumers. Brands can enjoy long lasting rewards through Reputation Management. Here are the important activities that will help a business bring diversity online campaigns, apart from SEO.

 

Online Reviews – Instils Trust in Buyers

The impact that positive reviews have on local businesses should not be undermined. In terms of business, good reviews help build trust and also help convert one-time buyers into loyal customers. Local businesses require building a collection of good reviews across different sites that include local directories, Places and other listings. Reviews should be one of the most important parts of the SEO strategy for effortless Reputation Management. When local business offer good services to their customers, they should make them share their experience online or else, the whole point of offering the same goes in vain. If the customer is smiling ear to ear, she should be asked to post a good review on the site, which is an essential part of Reputation Management.

 

So what exactly happens when a buyer shares good words on Internet about your brand?
Imaging a scenario where someone purchased goods from your shop & recommended your business on a social site like Facebook or Consumer reviews site like Yelp. When people read the review, they are tempted to try your product or service. It simple gives your business an edge over some unknown competitor, whom they don’t know about yet. So in short, reviews translate to trust and eventually to sales. Sales bring in the revenue for your business, So its always recommended to invest a portion of your revenue into reputation management, which has a potential to further boost your sales.

 

Website Content – For SEO & Reputation Management

SEO mostly refers to optimizing the websites to get more visitors on a website. While on the other hand Reputation management is more about showing your business in a positive light. Most of the local businesses have a static website. They seldom change the content on the site. In addition, these sites not well maintained. This has an adverse effect on both, Search engine optimization as well as the online Reputation of the business. To maintain the buzz on the Internet, local businesses should refresh their content on a regular basis. It is important that businesses understand that content still remains the king. Website of the local businesses should have rich content based that is keyword optimised, which helps with SEO. Also, the websites should be friendly & have positive reviews from past clients or customers, which can help with onsite Reputation Management.

CritiqueMedia
CritiqueMedia
CritiqueMedia helps local businesses increase their sales through online reviews and ratings. More than monitoring, our solutions turn happy customers into corporate advocates on the review sites that matter most for driving new customers in the door.