Last month Yahoo announced that they would integrate Yelp reviews into their website search results. Today they released the new look with the capability to get a full view of a company without having to click on any links.
This is the new look of the efficiently arranged search page with the Yelp company information and review box. The Yelp listing provides a picture of the company is large next to the displayed map as well as basic information like total number of reviews, address, description of the area, phone number, website, and a few reviews are displayed with links to more information.
Yahoo incorporated a useful feature that allows you to further your search in the Yelp display box, without leaving the Yahoo search page.
The incorporation of Yelp on Yahoo provides businesses an influential position on a major search engine. Potential customers are now forced to consider the Yelp reviews and business information that is displayed on nearly every business search.
This new change makes Yelp reviews more prevalent than ever now that they’re being displayed on Yahoo an Bing search results.