Choosing an apartment is a difficult task for any consumer to undertake. Choosing between neighborhoods, buildings, and even different streets can be an extreme headache. However, people generally look for the same things when they are choosing a place to live. They want to be comfortable, they want to pay the least amount for the most substance, and they want to know that the property owner will listen and respond quickly to their concerns. It is nearly impossible to know all these things when moving into a new apartment. That is why apartment owners that ask tenants to review their apartments online have a leg up in the market. However, property owners also need to monitor their online reviews to ensure that their tenants are happy with their rentals.
By receiving customer reviews, property owners are proving to future tenants that they are receptive to their concerns. They are sure that they provide appropriate living conditions and that the people living in their apartments are happy with their home. This makes future tenants more likely to choose to live in these apartments because they know that the management of the apartment building or complex is going to listen to them.
It is extremely important for property owners to monitor the online reviews of their tenants. By understanding what tenants are saying about the management of their apartments, they will be more likely to guarantee the happiness of their renters. When tenants feel like they can speak to the proprietor without being ignored, they will be more likely to leave positive reviews. By monitoring online reviews and addressing their tenants’ concerns, property owners let their renters know that they are listening.
Asking long term and satisfied tenants for their opinions through online reviews will increase the overall rating of an apartment. It also makes the likelihood of receiving positive reviews more likely. No one is perfect all the time and when management fails to appease the concerns of a tenant for too long, the probability of the renter speaking out increases. The Internet is a forum where secrecy allows for angry voices to be heard without backlash and angry renters may choose to insult the apartment owners. Frustration is one of the leading influences for leaving a negative review. Therefore, by asking satisfied renters for their reviews, the occasional upset renter will not completely overshadow the true quality of the apartment.
Future tenants are far more likely to trust the word of a person that lives in and rents an apartment, rather than the word of the management or the property owner. This is the same principle as reviews for any other product or service. People want to know the quality of the product before they purchase it and the best person to ask is one that has already used the product. Apartments are no different. Potential renters are customers and they want know the impartial opinion of the current tenants before they sign a lease.
The trust that is gained between property owner and tenant from asking for and monitoring online reviews is outstanding. Tenants will know that they have a property owner that is ready to listen to and address their concerns and property owner will know that they have satisfied renters living in their apartments. Tenants will be more likely to stay for longer-term leases and property owners will know that their rental properties are not going to be mistreated by angry or resentful tenants. Future tenants will also be more likely to move into vacant apartments because they know that the property owner is not going to ignore them if they ever have a problem with the property. Vacancies will be filled quickly with trusting renters that will be more likely to give feedback that is more positive.
